| Original language | English |
|---|---|
| Title of host publication | The Marketing Book |
| Editors | Michael Baker, Susan Hart |
| Publisher | Taylor & Francis |
| Pages | 151-165 |
| Number of pages | 15 |
| Edition | 7th |
| ISBN (Electronic) | 9781315890005 |
| ISBN (Print) | 9780415703765 |
| DOIs | |
| Publication status | Published - Apr 2016 |
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- General Business,Management and Accounting