Consumer behaviour

Mark Gabbott, Gillian Hogg

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationThe Marketing Book
EditorsMichael Baker, Susan Hart
PublisherTaylor & Francis
Pages151-165
Number of pages15
Edition7th
ISBN (Electronic)9781315890005
ISBN (Print)9780415703765
DOIs
Publication statusPublished - Apr 2016

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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