Consumer behaviour

Mark Gabbott, Gillian Hogg

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationThe Marketing Book
EditorsMichael Baker, Susan Hart
PublisherTaylor & Francis
Number of pages15
ISBN (Electronic)9781315890005
ISBN (Print)9780415703765
Publication statusPublished - Apr 2016

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Gabbott, M., & Hogg, G. (2016). Consumer behaviour. In M. Baker, & S. Hart (Eds.), The Marketing Book (7th ed., pp. 151-165). Taylor & Francis.