Original language | English |
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Title of host publication | The Marketing Book |
Editors | Michael Baker, Susan Hart |
Publisher | Taylor & Francis |
Pages | 151-165 |
Number of pages | 15 |
Edition | 7th |
ISBN (Electronic) | 9781315890005 |
ISBN (Print) | 9780415703765 |
DOIs | |
Publication status | Published - Apr 2016 |
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- General Business,Management and Accounting