Consumer attitudes towards the use of autonomous vehicles: Evidence from United Kingdom taxi services

Omar Hasan, Julie McColl, Tom Pfefferkorn, Samer Hamadneh, Muhammad Alshurideh*, Barween Al Kurdi

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

2 Citations (SciVal)
8 Downloads (Pure)

Abstract

The primary aim of this research is to determine attitudes held towards autonomous vehicles (AVs) and understand their impact on intentions to use the service among ride-hailing users in the UK. Based on the Theory of Planned Behaviour model, an online, self-administered survey was used to collect data from 151 consumers (18-24-year-olds). The relationship between variables was meas-ured using a Spearman’s Rank test in SPSS. The results of this study found all categories (overall attitude, perceived ease-of-use, perceived value, perceived safety, perceived risk, technology, envi-ronmentalism, subjective norms, perceived behavioural control) received a positive mean score. From these results, it can be concluded that this sample holds positive attitudes towards AVs and intend to use the service when they are made available. A positive score for perceived risk, however, indicated that this group thought there may be safety concerns when using this technology. The main contribution of this study is providing data to a new, and rapidly evolving field of research and thus the findings of the present study contribute to ongoing research related to consumers attitudes of AVs. Managerially, companies that focus on developing and implementing AV taxis need to focus more on the safety benefits of such vehicles.

Original languageEnglish
Pages (from-to)537-550
Number of pages14
JournalInternational Journal of Data and Network Science
Volume6
Issue number2
Early online date22 Nov 2021
DOIs
Publication statusPublished - 2022

Keywords

  • Autonomous vehicle
  • Consumers attitudes
  • Ride-hailing services
  • Theory of planned behavior
  • United Kingdom

ASJC Scopus subject areas

  • Software
  • Information Systems
  • Communication
  • Computer Science Applications
  • Computer Networks and Communications
  • Artificial Intelligence

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