Abstract
The primary aim of this research is to determine attitudes held towards autonomous vehicles (AVs) and understand their impact on intentions to use the service among ride-hailing users in the UK. Based on the Theory of Planned Behaviour model, an online, self-administered survey was used to collect data from 151 consumers (18-24-year-olds). The relationship between variables was meas-ured using a Spearman’s Rank test in SPSS. The results of this study found all categories (overall attitude, perceived ease-of-use, perceived value, perceived safety, perceived risk, technology, envi-ronmentalism, subjective norms, perceived behavioural control) received a positive mean score. From these results, it can be concluded that this sample holds positive attitudes towards AVs and intend to use the service when they are made available. A positive score for perceived risk, however, indicated that this group thought there may be safety concerns when using this technology. The main contribution of this study is providing data to a new, and rapidly evolving field of research and thus the findings of the present study contribute to ongoing research related to consumers attitudes of AVs. Managerially, companies that focus on developing and implementing AV taxis need to focus more on the safety benefits of such vehicles.
Original language | English |
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Pages (from-to) | 537-550 |
Number of pages | 14 |
Journal | International Journal of Data and Network Science |
Volume | 6 |
Issue number | 2 |
Early online date | 22 Nov 2021 |
DOIs | |
Publication status | Published - 2022 |
Keywords
- Autonomous vehicle
- Consumers attitudes
- Ride-hailing services
- Theory of planned behavior
- United Kingdom
ASJC Scopus subject areas
- Software
- Information Systems
- Communication
- Computer Science Applications
- Computer Networks and Communications
- Artificial Intelligence