Conscientiously woke consumer culture: Generation-Z males' perception of masculinity representations in fashion marketing

Lewis Cannon, Elaine L. Ritch, Christopher A. Dodd

Edinburgh Business School

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 22 Oct 2021
Event	Global Fashion Conference : Challenges for Fashion - University of Warsaw, Warsaw, Poland Duration: 21 Oct 2021 → 22 Oct 2021 http://gfc-conference.eu/

Conference

Conference	Global Fashion Conference
Abbreviated title	GFC 2021
Country/Territory	Poland
City	Warsaw
Period	21/10/21 → 22/10/21
Internet address	http://gfc-conference.eu/

ASJC Scopus subject areas

General Business,Management and Accounting
General Social Sciences

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

http://gfc-conference.eu/wp-content/uploads/2022/01/RITCH-ET-AL_Generation-Z-males-perception-of-masculinity-representations-in-fashion-marketing.pdf

Cite this

Cannon, L., Ritch, E. L., & Dodd, C. A. (2021). Conscientiously woke consumer culture: Generation-Z males' perception of masculinity representations in fashion marketing. Paper presented at Global Fashion Conference
, Warsaw, Poland. http://gfc-conference.eu/wp-content/uploads/2022/01/RITCH-ET-AL_Generation-Z-males-perception-of-masculinity-representations-in-fashion-marketing.pdf

@conference{cb94ae776ef0453bb62421bf8e9d2d94,

title = "Conscientiously woke consumer culture: Generation-Z males' perception of masculinity representations in fashion marketing",

author = "Lewis Cannon and Ritch, {Elaine L.} and Dodd, {Christopher A.}",

year = "2021",

month = oct,

day = "22",

language = "English",

note = "Global Fashion Conference<br/> : Challenges for Fashion, GFC 2021 ; Conference date: 21-10-2021 Through 22-10-2021",

url = "http://gfc-conference.eu/",

}

Cannon, L, Ritch, EL & Dodd, CA 2021, 'Conscientiously woke consumer culture: Generation-Z males' perception of masculinity representations in fashion marketing', Paper presented at Global Fashion Conference
, Warsaw, Poland, 21/10/21 - 22/10/21. <http://gfc-conference.eu/wp-content/uploads/2022/01/RITCH-ET-AL_Generation-Z-males-perception-of-masculinity-representations-in-fashion-marketing.pdf>