Conceptualisations of Culture in International Marketing and Marketing Organization: A Critical Review of Theory/Research/Teaching

G Jack, J F Desmond

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 1996
    EventMarketing Education Group Conference - University of Strathclyde, Glasgow, United Kingdom
    Duration: 1 Jan 1996 → …


    ConferenceMarketing Education Group Conference
    Country/TerritoryUnited Kingdom
    Period1/01/96 → …

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