Complex Deployed Responsive Service

Glen Parry, Marc McLening, Nigel Caldwell, Rob Thompson

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review


A pizza restaurant must provide product, in the form of the food and drink, and service in the way this is delivered to the customer. Providing this has distinct operational challenges, but what if the restaurant also provides a home delivery service? The service becomes deployed as the customer is no-longer co-located with the production area. The business challenge is complicated as service needs to be delivered within a geographic region, to time or the pizza will be cold, and within a cost that is not ­prohibitive. It must also be responsive to short term demand; needing to balance the number of staff it has available to undertake deliveries against a forecast of demand.
Original languageEnglish
Title of host publicationService Design of Delivery
Number of pages23
ISBN (Electronic)9781441983213
ISBN (Print)9781441983206
Publication statusPublished - 2011

Publication series

NameService Science: Research and Innovations in the Service Economy


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