The logistics service providers in Germany are facing huge competition due to enlargement of the European Union. The aim of research is to identify whether small and medium sized German logistics service providers are likely to achieve competitive advantage through outsourcing of transport services. Semi-structured interviews identified key exogenous and endogenous factors for competitive advantage. The analysis revealed that Eastern European competitors benefit from a lower cost structure, hence gaining competitive advantage through cost leadership is unlikely for German logistics SMEs. The findings can support executives from small and medium-sized transport companies in the decision-making process, whether to make-or-buy transport services.
|Publication status||Published - 3 Jul 2017|
|Event||24th Annual EurOMA Conference 2017 - Heriot Watt University, Edinburgh, United Kingdom|
Duration: 1 Jul 2017 → 5 Jul 2017
|Conference||24th Annual EurOMA Conference 2017|
|Abbreviated title||EurOMA 2017|
|Period||1/07/17 → 5/07/17|
- Service providers
Wohlert, J-P., Ghadge, A., & Caldwell, N. (2017). Competitive advantage for small and medium logistics providers in Germany. Paper presented at 24th Annual EurOMA Conference 2017, Edinburgh, United Kingdom.