Competitive advantage for small and medium logistics providers in Germany

Jörn-Peer Wohlert, Abhijeet Ghadge, Nigel Caldwell

Research output: Contribution to conferencePaper

Abstract

The logistics service providers in Germany are facing huge competition due to enlargement of the European Union. The aim of research is to identify whether small and medium sized German logistics service providers are likely to achieve competitive advantage through outsourcing of transport services. Semi-structured interviews identified key exogenous and endogenous factors for competitive advantage. The analysis revealed that Eastern European competitors benefit from a lower cost structure, hence gaining competitive advantage through cost leadership is unlikely for German logistics SMEs. The findings can support executives from small and medium-sized transport companies in the decision-making process, whether to make-or-buy transport services.
Original languageEnglish
Publication statusPublished - 3 Jul 2017
Event24th EurOMA conference : Inspiring Operations Management - Heriot Watt University, Edinburgh, United Kingdom
Duration: 1 Jul 20175 Jul 2017
http://euroma2017.org/

Conference

Conference24th EurOMA conference
Abbreviated titleEurOMA 2017
CountryUnited Kingdom
CityEdinburgh
Period1/07/175/07/17
Internet address

Keywords

  • Outsourcing
  • Service providers

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    Wohlert, J-P., Ghadge, A., & Caldwell, N. (2017). Competitive advantage for small and medium logistics providers in Germany. Paper presented at 24th EurOMA conference , Edinburgh, United Kingdom.