Abstract
This paper examines alternative consumption markets through the lens of a community enterprise commodity redistribution as a means to understand how consumer action can disrupt the dominant paradigm of retailing and consumer resilience. The aim here is to determine how redistribution markets contribute to creating a sense of community that fosters mutual emotional and tangible support networks and extends the lifecycle of commodities that supports the sustainability agenda.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium |
| Subtitle of host publication | Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit |
| Editors | C. Strong, C. Bosangit, N. Koenig-Lewis, Z. Lee, O. Moldes Andres, E. Rosier |
| Publisher | Academy of Marketing |
| ISBN (Electronic) | 9781399990608 |
| Publication status | Published - 2024 |
Keywords
- Consumer Empowerment
- Community Enterprise
ASJC Scopus subject areas
- Business, Management and Accounting(all)