Committed to conservation: Tourism in developed and developing contexts

Renzo Cordina, Martin Gannon, Babak Taheri*, Fevzi Okumus, Sean Lochrie

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


This study investigates differences in tourists' conservation commitment at developed and developing heritage sites. It examines relationships between conservation commitment and related concepts: cultural motivation, place attachment, and participation. Data was collected from two troglodyte heritage sites: Kandovan, Iran (developing) and Cappadocia, Turkey (developed). Five hundred eighteen survey responses were collected at Kandovan and 627 at Cappadocia. Partial least squares structural equation modeling was employed to perform analysis. Multigroup analysis findings indicate that direct relationships among conservation commitment, cultural motivation, place attachment, and participation were significantly higher in the developing context; encouraging industry managers to use participative feedback to stimulate conservation commitment.

Original languageEnglish
JournalInternational Journal of Tourism Research
Early online date25 Nov 2021
Publication statusE-pub ahead of print - 25 Nov 2021


  • conservation commitment
  • cultural motivation
  • developed and developing heritage sites
  • participation
  • place attachment

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Nature and Landscape Conservation


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