| Original language | English |
|---|---|
| Pages (from-to) | 51-55 |
| Number of pages | 5 |
| Journal | Business Horizons |
| Volume | 45 |
| Issue number | 5 |
| Publication status | Published - Sept 2002 |
Co-branding partners: What do they see in each other?
Mark Davies, M. Prince
Research output: Contribution to journal › Article › peer-review
28
Citations
(Scopus)