Co-branding partners: What do they see in each other?

Mark Davies, M. Prince

    Research output: Contribution to journalArticlepeer-review

    22 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)51-55
    Number of pages5
    JournalBusiness Horizons
    Volume45
    Issue number5
    Publication statusPublished - Sep 2002

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