Co-branding partners: What do they see in each other?

Mark Davies, M. Prince

    Research output: Contribution to journalArticle

    19 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)51-55
    Number of pages5
    JournalBusiness Horizons
    Volume45
    Issue number5
    Publication statusPublished - Sep 2002

    Cite this

    Davies, M., & Prince, M. (2002). Co-branding partners: What do they see in each other? Business Horizons, 45(5), 51-55.