Original language | English |
---|---|
Pages (from-to) | 51-55 |
Number of pages | 5 |
Journal | Business Horizons |
Volume | 45 |
Issue number | 5 |
Publication status | Published - Sept 2002 |
Co-branding partners: What do they see in each other?
Mark Davies, M. Prince
Research output: Contribution to journal › Article › peer-review
28
Citations
(Scopus)