Celebrity endorsement: Mobilising cultural capital: The case of intangible value products

N. Mustafa, J. Lampel

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Jul 2006
EventXXIV International Colloquium of the Standing Conference on Organizational Symbolism - Nijmegan, Netherlands
Duration: 12 Jul 200615 Jul 2006

Conference

ConferenceXXIV International Colloquium of the Standing Conference on Organizational Symbolism
Country/TerritoryNetherlands
CityNijmegan
Period12/07/0615/07/06

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