Case Studies

Geraldine Bell, Kitty Shaw, Elaine Collinson, Kathryn Waite

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Original language	English
Title of host publication	Marketing Communications
Subtitle of host publication	An advertising, promotion and branding perspective
Editors	Geraldine Bell, Babak Taheri
Publisher	Goodfellow Publishers
Pages	201-221
Number of pages	21
ISBN (Electronic)	9781910158968
ISBN (Print)	9781910158944, 9781910158951
Publication status	Published - 2017

Cite this

@inbook{bccae0e124654bd580908c29604d7e8e,

title = "Case Studies",

author = "Geraldine Bell and Kitty Shaw and Elaine Collinson and Kathryn Waite",

year = "2017",

language = "English",

isbn = "9781910158944",

pages = "201--221",

editor = "Geraldine Bell and Babak Taheri",

booktitle = "Marketing Communications",

publisher = "Goodfellow Publishers",

}