Case Studies

Geraldine Bell, Kitty Shaw, Elaine Collinson, Kathryn Waite

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Original languageEnglish
Title of host publicationMarketing Communications
Subtitle of host publicationAn advertising, promotion and branding perspective
EditorsGeraldine Bell, Babak Taheri
PublisherGoodfellow Publishers
Number of pages21
ISBN (Electronic)9781910158968
ISBN (Print)9781910158944, 9781910158951
Publication statusPublished - 2017

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