Case Studies

Geraldine Bell, Kitty Shaw, Elaine Collinson, Kathryn Waite

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Original languageEnglish
Title of host publicationMarketing Communications
Subtitle of host publicationAn advertising, promotion and branding perspective
EditorsGeraldine Bell, Babak Taheri
PublisherGoodfellow Publishers
Pages201-221
Number of pages21
ISBN (Electronic)9781910158968
ISBN (Print)9781910158944, 9781910158951
Publication statusPublished - 2017

Cite this

Bell, G., Shaw, K., Collinson, E., & Waite, K. (2017). Case Studies. In G. Bell, & B. Taheri (Eds.), Marketing Communications: An advertising, promotion and branding perspective (pp. 201-221). Goodfellow Publishers.