| Original language | English |
|---|---|
| Pages | 602-603 |
| Number of pages | 2 |
| Publication status | Published - 1998 |
| Event | Proceedings of the Academy of marketing 32nd annual conference - Sheffield Hallam University, Sheffield, United Kingdom Duration: 8 Jul 1998 → 10 Jul 1998 |
Conference
| Conference | Proceedings of the Academy of marketing 32nd annual conference |
|---|---|
| Country/Territory | United Kingdom |
| City | Sheffield |
| Period | 8/07/98 → 10/07/98 |