Original language | English |
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Pages | 602-603 |
Number of pages | 2 |
Publication status | Published - 1998 |
Event | Proceedings of the Academy of marketing 32nd annual conference - Sheffield Hallam University, Sheffield, United Kingdom Duration: 8 Jul 1998 → 10 Jul 1998 |
Conference
Conference | Proceedings of the Academy of marketing 32nd annual conference |
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Country/Territory | United Kingdom |
City | Sheffield |
Period | 8/07/98 → 10/07/98 |