Abstract
Anyone embarking upon a journey towards a genuine understanding of business must acquire an underpinning knowledge of the inner workings of the firm, how a firm sustains its operations, and the relationship between the firm and its external environment. This chapter gives a detailed definition of the internal business environment, and the main purpose of both business organizations and strategy are discussed. Furthermore, an understanding of the key concepts relating to business organizations and how such organizations continue to create value for the consumer in today’s uncertain business environment will be developed.
Original language | English |
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Title of host publication | Enterprise and Its Business Environment |
Publisher | Goodfellow Publishers |
Chapter | 1 |
ISBN (Electronic) | 9781910158784 |
DOIs | |
Publication status | Published - Jan 2016 |