Bringing it all back home: transferring dyadic perspectives from classic marketing channel theory into an internal marketing context

David M. Brown, Anders Wappling, Helen Woodruffe-Burton

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 23 May 2017
Event	46th European Marketing Academy Annual Conference 2017 - Groningen, Netherlands Duration: 23 May 2017 → 26 May 2017

Conference	46th European Marketing Academy Annual Conference 2017
Country/Territory	Netherlands
City	Groningen
Period	23/05/17 → 26/05/17

Keywords

@conference{a9db8dec54d04b97b161f5dfc60fdc31,

title = "Bringing it all back home: transferring dyadic perspectives from classic marketing channel theory into an internal marketing context",

keywords = "channel management, marketing channels, internal marketing, marketing dyads",

author = "Brown, {David M.} and Anders Wappling and Helen Woodruffe-Burton",

year = "2017",

month = may,

day = "23",

language = "English",

note = "46th European Marketing Academy Annual Conference 2017 ; Conference date: 23-05-2017 Through 26-05-2017",

}

TY - CONF

T1 - Bringing it all back home: transferring dyadic perspectives from classic marketing channel theory into an internal marketing context

AU - Brown, David M.

AU - Wappling, Anders

AU - Woodruffe-Burton, Helen

PY - 2017/5/23

Y1 - 2017/5/23

KW - channel management

KW - marketing channels

KW - internal marketing

KW - marketing dyads

M3 - Paper

T2 - 46th European Marketing Academy Annual Conference 2017

Y2 - 23 May 2017 through 26 May 2017

ER -