Brands without boundaries: the internationalisation of the designer retailer's brand

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	919-937
Number of pages	19
Journal	European Journal of Marketing
Volume	34:8
Publication status	Published - 2000

Cite this

@article{177ea0bef1204db591c538c643c136a8,

title = "Brands without boundaries: the internationalisation of the designer retailer's brand",

author = "C. Moore and John Fernie and S Burt",

year = "2000",

language = "English",

volume = "34:8",

pages = "919--937",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Publishing",

}