Branding and People Management: What's in a Name?

Graeme Martin, P.B. Beaumont

    Research output: Book/ReportCommissioned report

    Original languageEnglish
    Place of PublicationLondon
    PublisherChartered Institute of Personnel and Development
    ISBN (Print)1843980118
    Publication statusPublished - 2003

    Cite this

    Martin, G., & Beaumont, P. B. (2003). Branding and People Management: What's in a Name? Chartered Institute of Personnel and Development.