Branding and Brand Communications

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Marketing Communications
Subtitle of host publication	An advertising, promotion and brand perspective
Editors	Babak Taheri, Hamid Shaker
Place of Publication	Oxford
Publisher	Goodfellow Publishers
Pages	97-119
Number of pages	23
Edition	2nd
ISBN (Electronic)	9781915097989
ISBN (Print)	9781915097774 , 9781915097781
Publication status	Published - Dec 2024

Cite this

@inbook{b0f9334d5a274d38a42167051ff73143,

title = "Branding and Brand Communications",

author = "Curran, \{Ross William Francis Alexander\} and Babak Taheri",

year = "2024",

month = dec,

language = "English",

isbn = "9781915097774 ",

pages = "97--119",

editor = "Babak Taheri and Hamid Shaker",

booktitle = "Marketing Communications",

publisher = "Goodfellow Publishers",

edition = "2nd",

}

TY - CHAP

T1 - Branding and Brand Communications

AU - Curran, Ross William Francis Alexander

AU - Taheri, Babak

PY - 2024/12

Y1 - 2024/12

UR - https://www.scopus.com/pages/publications/85211863506

M3 - Chapter

SN - 9781915097774

SN - 9781915097781

SP - 97

EP - 119

BT - Marketing Communications

A2 - Taheri, Babak

A2 - Shaker, Hamid

PB - Goodfellow Publishers

CY - Oxford

ER -