| Original language | English |
|---|---|
| Title of host publication | Marketing Communications |
| Subtitle of host publication | An advertising, promotion and brand perspective |
| Editors | Babak Taheri, Hamid Shaker |
| Place of Publication | Oxford |
| Publisher | Goodfellow Publishers |
| Pages | 97-119 |
| Number of pages | 23 |
| Edition | 2nd |
| ISBN (Electronic) | 9781915097989 |
| ISBN (Print) | 9781915097774 , 9781915097781 |
| Publication status | Published - Dec 2024 |
Branding and Brand Communications
Ross William Francis Alexander Curran, Babak Taheri
Research output: Chapter in Book/Report/Conference proceeding › Chapter