Branding and Brand Communications

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing communications
Subtitle of host publicationAn advertising, promotion and branding perspective
PublisherGoodfellow Publishers
Pages93-112
Number of pages20
ISBN (Electronic)9781910158968
ISBN (Print)9781910158944, 9781910158951
Publication statusPublished - 2017

Publication series

NameGlobal Management Series
PublisherGoodfellows
ISSN (Print)2514-7862

Cite this

Curran, R., & Taheri, B. (2017). Branding and Brand Communications. In Marketing communications: An advertising, promotion and branding perspective (pp. 93-112). (Global Management Series). Goodfellow Publishers.