Branding and Brand Communications

Ross Curran, Babak Taheri

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing communications
Subtitle of host publicationAn advertising, promotion and branding perspective
PublisherGoodfellow Publishers
Number of pages20
ISBN (Electronic)9781910158968
ISBN (Print)9781910158944, 9781910158951
Publication statusPublished - 2017

Publication series

NameGlobal Management Series
ISSN (Print)2514-7862

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