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Branding: A new performance discourse for HR?
Graeme Martin
, Phillip Beaumont
, Rosalind Doig
, Judy Pate
Research output
:
Contribution to journal
›
Article
›
peer-review
151
Citations (Scopus)
Overview
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Social Sciences
Brand Management
50%
Case Study Research
50%
Discourse
100%
Growing Importance
50%
Intellectual Capital
50%
Marketing Communication
50%
Organizational Study
50%
Professional Personnel
50%
Strategic Decision Making
50%
UK
50%
INIS
assets
50%
capital
50%
decision making
50%
economy
100%
inclusions
50%
management
50%
marketing
50%
performance
100%
personnel
50%
Economics, Econometrics and Finance
Brand Management
50%
Intangible Asset
100%
Marketing Communications
50%
Organizational Communication
50%