Branding: A new performance discourse for HR

Graeme Martin, P.B. Beaumont, [No Value] R.M.Doig, J.M. Pate

    Research output: Contribution to journalArticle

    80 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)76-88
    Number of pages13
    JournalEuropean Management Journal
    Volume23:1
    Publication statusPublished - 2005

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