Brand Valued: How Socially Valued Brands Hold the Key to a Sustainable Future and Business Success by Guy Champniss and Fernando Rodés Vilà.

Iain Black

    Research output: Contribution to journalBook/Film/Article review

    Original languageEnglish
    Pages (from-to)213-215
    JournalInternational Journal of Advertising
    Volume31
    Issue number1
    Publication statusPublished - 2012

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