Brand Valued: How Socially Valued Brands Hold the Key to a Sustainable Future and Business Success by Guy Champniss and Fernando Rodés Vilà.

Iain Black

Brand Valued: How Socially Valued Brands Hold the Key to a Sustainable Future and Business Success by Guy Champniss and Fernando Rodés Vilà.

Iain Black

Research output: Contribution to journal › Book/Film/Article review › peer-review

Original language	English
Pages (from-to)	213-215
Journal	International Journal of Advertising
Volume	31
Issue number	1
Publication status	Published - 2012

Cite this

@article{33979c50695a4d6992c3607bd11ba5cd,

title = "Brand Valued: How Socially Valued Brands Hold the Key to a Sustainable Future and Business Success by Guy Champniss and Fernando Rod{\'e}s Vil{\`a}.",

author = "Iain Black",

year = "2012",

language = "English",

volume = "31",

pages = "213--215",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "NTC Publications Ltd.",

number = "1",

}