Brand Purpose: Perspectives and Purchase Behaviour of Generation Z: An Abstract

INIS

• values 100%
• humans 100%
• chains 50%
• supply 50%
• vision 50%
• business 50%
• positioning 50%
• sales 50%
• marketing 50%
• global warming 50%
• ethics 50%
• national organizations 50%

Social Sciences

• Generation Z 100%
• Ethical Consumption 50%
• Global Warming 25%
• Basic Needs 25%
• Consumer Value 25%
• Consumer Perception 25%
• Marketing Strategy 25%
• Social Issues 25%
• Supply Chain Management 25%
• Sales 25%
• Gender Inequality 25%
• Human Trafficking 25%
• Mental Health 25%
• Corporate Social Responsibility 25%
• Global Company 25%
• External Stakeholder 25%
• Internal Stakeholder 25%

Economics, Econometrics and Finance

• Sustainable Consumption 100%
• Mental Disorder 50%
• Brand Architecture 50%
• Marketing Management 50%
• Product Management 50%
• Corporate Social Responsibility 50%