Book Review: Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture

Alan McKinlay

Research output: Contribution to journal › Book/Film/Article review › peer-review

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@article{39dd512983af469d88dff0159b8d1b45,

title = "Book Review: Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture",

author = "Alan McKinlay",

year = "2011",

month = aug,

doi = "10.1177/0170840611415189",

language = "English",

volume = "32",

pages = "1123--1126",

journal = "Organization Studies",

issn = "0170-8406",

publisher = "Sage",

number = "8",

}

TY - JOUR

T1 - Book Review: Ernest Dichter and Motivation Research

T2 - New Perspectives on the Making of Post-War Consumer Culture

AU - McKinlay, Alan

PY - 2011/8

Y1 - 2011/8

U2 - 10.1177/0170840611415189

DO - 10.1177/0170840611415189

M3 - Book/Film/Article review

SN - 0170-8406

VL - 32

SP - 1123

EP - 1126

JO - Organization Studies

JF - Organization Studies

IS - 8

ER -