Behaviour intention of multisensory digital learning applications usage among university students in Malaysia

This study explored the behavioural intention of university students in Malaysia to use multisensory digital learning applications encompassing vision, audition, kinaesthesis, olfaction, gustation and thermoception. Two hypotheses were tested: (1) technology anxiety has a direct and negative effect on usability, and (2) consumer novelty seeking has a direct and positive effect on usability. The study is guided by the UTAUT model (Unified Theory of Acceptance and Use of Technology). Data were collected from 242 university students through a structured questionnaire and analysed using partial least squares structural equation modelling. The results indicate that hypothesis 1 was rejected, suggesting that technology anxiety does not significantly affect usability. Hypothesis 2 was accepted, confirming that students with higher consumer novelty seeking are more likely to perceive augmented value. The findings contribute to understanding user behaviour and offer insights for enhancing multisensory educational tools in higher education.