Beer brand characteristics as motivational drivers for Colombian consumers to engage in word-of-mouth

Kristen Marshall, Philipp G. Stahl, Nathalia C. Tjandra

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 4 Jul 2016
Event	49th Academy of Marketing Conference 2016: Radical marketing - Newcastle Business School, Newcastle, United Kingdom Duration: 4 Jul 2016 → 7 Jul 2016 https://www.academyofmarketing.org/conference/conference-history/conference-2016/

Conference	49th Academy of Marketing Conference 2016
Abbreviated title	AM 2016
Country/Territory	United Kingdom
City	Newcastle
Period	4/07/16 → 7/07/16
Internet address	https://www.academyofmarketing.org/conference/conference-history/conference-2016/

Cite this

@conference{24e1d8b135824288a2c5f9f09957ac31,

title = "Beer brand characteristics as motivational drivers for Colombian consumers to engage in word-of-mouth",

author = "Kristen Marshall and Stahl, {Philipp G.} and Tjandra, {Nathalia C.}",

year = "2016",

month = jul,

day = "4",

language = "English",

note = "49th Academy of Marketing Conference 2016 : Radical marketing, AM 2016 ; Conference date: 04-07-2016 Through 07-07-2016",

url = "https://www.academyofmarketing.org/conference/conference-history/conference-2016/",

}