Batting Outside the Field: Examining E-Engagement Behaviors of IPL Fans

Jatin Pandey; Yusuf Hassan

doi:10.4018/JGIM.290367

Batting Outside the Field: Examining E-Engagement Behaviors of IPL Fans

Jatin Pandey
, Yusuf Hassan

School of Social Sciences

Research output: Contribution to journal › Article › peer-review

5 Citations (Scopus)

120 Downloads (Pure)

Abstract

This study examines the relationship between cognitive awareness and perceived knowledge of sports fans’ social media engagement behaviors. Data were collected through an online survey of 236 adults from India who identified as Indian Premier League (IPL) fans. The findings of the study suggest that perceived knowledge and cognitive awareness of sports are precursors to social media engagement behaviors of sports fans. Further, sports fandom mediates links between perceived knowledge and cognitive awareness with social media engagement. The findings hold special significance for contemporary COVID scenarios because physical engagement is being substituted by digital engagement.

Original language	English
Article number	290367
Journal	Journal of Global Information Management
Volume	30
Issue number	5
DOIs	https://doi.org/10.4018/JGIM.290367
Publication status	Published - 26 Oct 2021

Keywords

Authenticity
Cognitive Awareness
COVID
E-Engagement
Perceived Knowledge
Social Media Engagement
Sports Fandom

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10.4018/JGIM.290367Licence: CC BY

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Cite this

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Batting Outside the Field: Examining E-Engagement Behaviors of IPL Fans

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Keywords

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