Bangles, baubles and beads: The colonisation of facebook by brands

Research output: Contribution to conferencePaperpeer-review

Abstract

This conceptual paper provides a critical examination of the marketing rhetoric surrounding online customer engagement and contrasts this with the theorised ideal of the empowered brand community (BC).
Original languageEnglish
Publication statusPublished - 7 Jul 2014
Event47th Academy of Marketing Conference - Bournemouth University, Bournemouth, United Kingdom
Duration: 7 Jul 201410 Jul 2014

Conference

Conference47th Academy of Marketing Conference
Abbreviated titleAM2014
Country/TerritoryUnited Kingdom
CityBournemouth
Period7/07/1410/07/14
OtherMarketing Dimensions: People, places and spaces

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