Bangles, baubles and beads:: The colonisation of facebook by brands

Kathryn Waite

Bangles, baubles and beads: The colonisation of facebook by brands

Research output: Contribution to conference › Paper › peer-review

Abstract

This conceptual paper provides a critical examination of the marketing rhetoric surrounding online customer engagement and contrasts this with the theorised ideal of the empowered brand community (BC).

Original language	English
Publication status	Published - 7 Jul 2014
Event	47th Academy of Marketing Conference 2014 - Bournemouth University, Bournemouth, United Kingdom Duration: 7 Jul 2014 → 10 Jul 2014

Conference

Conference	47th Academy of Marketing Conference 2014
Abbreviated title	AM2014
Country/Territory	United Kingdom
City	Bournemouth
Period	7/07/14 → 10/07/14
Other	Marketing Dimensions: People, places and spaces

Cite this

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title = "Bangles, baubles and beads:: The colonisation of facebook by brands",

abstract = "This conceptual paper provides a critical examination of the marketing rhetoric surrounding online customer engagement and contrasts this with the theorised ideal of the empowered brand community (BC). ",

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language = "English",

note = "47th Academy of Marketing Conference 2014, AM2014 ; Conference date: 07-07-2014 Through 10-07-2014",

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T2 - 47th Academy of Marketing Conference 2014

AU - Waite, Kathryn

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AB - This conceptual paper provides a critical examination of the marketing rhetoric surrounding online customer engagement and contrasts this with the theorised ideal of the empowered brand community (BC).

M3 - Paper

Y2 - 7 July 2014 through 10 July 2014

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Bangles, baubles and beads: The colonisation of facebook by brands

Abstract

Conference

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