Bangles, baubles and beads: The colonisation of facebook by brands

    Research output: Contribution to conferencePaperpeer-review

    Abstract

    This conceptual paper provides a critical examination of the marketing rhetoric surrounding online customer engagement and contrasts this with the theorised ideal of the empowered brand community (BC).
    Original languageEnglish
    Publication statusPublished - 7 Jul 2014
    Event47th Academy of Marketing Conference - Bournemouth University, Bournemouth, United Kingdom
    Duration: 7 Jul 201410 Jul 2014

    Conference

    Conference47th Academy of Marketing Conference
    Abbreviated titleAM2014
    Country/TerritoryUnited Kingdom
    CityBournemouth
    Period7/07/1410/07/14
    OtherMarketing Dimensions: People, places and spaces

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