Abstract
With the airline industry experiencing a global economic downturn, B2B e-Business is becoming more and more the focus of airlines’ strategies. More recently, airlines have studied intensively the potential of joint-procurement possibilities and have taken measures in creating consortia-led B2B e-Marketplaces as mediators for aggregating demand and to facilitate transactions. In academic literature, limited academic research has been undertaken in exploring the value creation of B2B e-Marketplace models in the aviation industry. The aim is to conduct a theoretical analysis to explore whether or not e-Marketplaces have the potential to add value to procurement in the aviation industry. The research focuses on the potential of B2B e-Marketplaces in terms of improving an airline’s competitiveness in its procurement value chain. The theoretical framework adopted supports the identification of barriers to success and critical success factors.
| Original language | English |
|---|---|
| Pages | 526-534 |
| Number of pages | 9 |
| Publication status | Published - 2004 |
| Event | 9th Annual Conference of the Logistics Research Network 2004 - Dublin, Ireland Duration: 8 Sept 2004 → 10 Sept 2004 |
Conference
| Conference | 9th Annual Conference of the Logistics Research Network 2004 |
|---|---|
| Abbreviated title | LRN 2004 |
| Country/Territory | Ireland |
| City | Dublin |
| Period | 8/09/04 → 10/09/04 |