Authentic Nostalgia: Engaging Millennials and Gen Z with Our Automotive Heritage

Kate Sullivan

Authentic Nostalgia: Engaging Millennials and Gen Z with Our Automotive Heritage

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	4-21
Number of pages	18
Journal	Automotive History Review
Volume	59
Publication status	Published - 2019

Keywords

automotive history
critical heritage studies
Built heritage awareness
nostalgia
Marketing strategy
sporting organisation management strategies
sport
Leisure activities
leisure management

ASJC Scopus subject areas

Marketing
Tourism, Leisure and Hospitality Management
Communication

Cite this

@article{c83dd1feb93846928a60dedadbc7b6fb,

title = "Authentic Nostalgia: Engaging Millennials and Gen Z with Our Automotive Heritage",

keywords = "automotive history, critical heritage studies, Built heritage awareness, nostalgia, Marketing strategy, sporting organisation management strategies, sport, Leisure activities, leisure management",

author = "Kate Sullivan",

year = "2019",

language = "English",

volume = "59",

pages = "4--21",

journal = "Automotive History Review",

issn = "1056-2729",

}

TY - JOUR

T1 - Authentic Nostalgia: Engaging Millennials and Gen Z with Our Automotive Heritage

AU - Sullivan, Kate

PY - 2019

Y1 - 2019

KW - automotive history

KW - critical heritage studies

KW - Built heritage awareness

KW - nostalgia

KW - Marketing strategy

KW - sporting organisation management strategies

KW - sport

KW - Leisure activities

KW - leisure management

M3 - Article

SN - 1056-2729

VL - 59

SP - 4

EP - 21

JO - Automotive History Review

JF - Automotive History Review

ER -