Augmented Reality Induced Positive Emotions and their Influence on Consumers Willingness to Buy

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Proceedings of the 2020 AMA Summer Academic Conference
Publisher	American Marketing Association
Pages	937-939
Number of pages	3
ISBN (Electronic)	9780877570080
Publication status	Published - 2020
Event	2020 AMA Summer Academic Conference - Duration: 18 Aug 2020 → 20 Aug 2020

Conference	2020 AMA Summer Academic Conference
Period	18/08/20 → 20/08/20

Cite this

@inproceedings{d7017658dad54c4d81ab2c30e5b6ef61,

title = "Augmented Reality Induced Positive Emotions and their Influence on Consumers Willingness to Buy",

author = "Pei-Shan Soon and Gaur, \{Sonjaya S.\} and Ho, \{Jessica Sze Yin\}",

year = "2020",

language = "English",

pages = "937--939",

booktitle = "Proceedings of the 2020 AMA Summer Academic Conference",

publisher = "American Marketing Association",

note = "2020 AMA Summer Academic Conference ; Conference date: 18-08-2020 Through 20-08-2020",

}

TY - GEN

T1 - Augmented Reality Induced Positive Emotions and their Influence on Consumers Willingness to Buy

AU - Soon, Pei-Shan

AU - Gaur, Sonjaya S.

AU - Ho, Jessica Sze Yin

PY - 2020

Y1 - 2020

M3 - Conference contribution

SP - 937

EP - 939

BT - Proceedings of the 2020 AMA Summer Academic Conference

PB - American Marketing Association

T2 - 2020 AMA Summer Academic Conference

Y2 - 18 August 2020 through 20 August 2020

ER -