Attributions of brand loyalty: on the advantages of being first

Robert Irvine Mochrie

Research output: Working paper › Discussion paper

Original language	English
Publisher	Department of Economics, Heriot-Watt University
Publication status	Published - 1996

Cite this

@techreport{f82f0c555f144c508ca6eea587b4f844,

title = "Attributions of brand loyalty: on the advantages of being first",

author = "Mochrie, \{Robert Irvine\}",

year = "1996",

language = "English",

publisher = "Department of Economics, Heriot-Watt University ",

type = "WorkingPaper",

institution = "Department of Economics, Heriot-Watt University ",

}