Attributions of brand loyalty: on the advantages of being first

    Research output: Working paperDiscussion paper

    Original languageEnglish
    PublisherDepartment of Economics, Heriot-Watt University
    Publication statusPublished - 1996

    Cite this

    Mochrie, R. I. (1996). Attributions of brand loyalty: on the advantages of being first. Department of Economics, Heriot-Watt University .