Assessment of merger activity on the marketing function of firms within Europe

Marilyn Alexandra Stone, S Drabloes

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Pages1-29
    Number of pages29
    Publication statusPublished - 2000
    EventBritish Academy of Management Conference 2000 - Edinburgh, United Kingdom
    Duration: 13 Sep 200015 Sep 2000

    Conference

    ConferenceBritish Academy of Management Conference 2000
    Abbreviated titleBAM 2000
    CountryUnited Kingdom
    CityEdinburgh
    Period13/09/0015/09/00

    Cite this

    Stone, M. A., & Drabloes, S. (2000). Assessment of merger activity on the marketing function of firms within Europe. 1-29. Paper presented at British Academy of Management Conference 2000, Edinburgh, United Kingdom.