Aroused and Impulsive Effects of Colour Stimuli on Lateral and Logical Abilities

Guobin Xia; Muzi Li; Philip  Henry; Stephen Westland; Francisco Queiroz; Qiwei Peng; Luwen Yu

doi:10.3390/bs11020024

Aroused and Impulsive Effects of Colour Stimuli on Lateral and Logical Abilities

Guobin Xia, Muzi Li, Philip Henry, Stephen Westland, Francisco Queiroz, Qiwei Peng, Luwen Yu

School of Textiles & Design

Research output: Contribution to journal › Article › peer-review

3 Citations (Scopus)

75 Downloads (Pure)

Abstract

The purpose of this study was to explore the influence of environmental colour on people’s lateral and logical abilities. This was done by evaluating study participants’ response time and error rate when completing six types of psychometric tests that were performed in various hue backgrounds on a computer. To maximise the colour stimulation provided by the monitor, the experiment was carried out in a dark laboratory. Analysis of participants’ response time and error rate showed that different colours could significantly influence arousal and impulsiveness, which suggests that colour has indirect impacts on cognitive abilities. Further analysis revealed that different colours had various effects depending on the type of psychometric test given. These findings suggest that future research on environmental design should consider how to effectively use colour to impact people’s performance and behaviour.

Original language	English
Article number	24
Journal	Behavioral Sciences
Volume	11
Issue number	2
DOIs	https://doi.org/10.3390/bs11020024
Publication status	Published - 7 Feb 2021

Keywords

Arousal
Cognitive abilities
Colour psychology
Impulsiveness

ASJC Scopus subject areas

Ecology, Evolution, Behavior and Systematics
Development
Genetics
General Psychology
Behavioral Neuroscience

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Cite this

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Aroused and Impulsive Effects of Colour Stimuli on Lateral and Logical Abilities

Abstract

Keywords

ASJC Scopus subject areas

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