Are we too fixated on clinical trial data? The case for using embedded case histories to influence prescribing.

Iain R. Black

    Research output: Contribution to journalArticle

    1 Citation (Scopus)
    Original languageEnglish
    Pages (from-to)3-19
    JournalHealth Marketing Quarterly
    Volume23
    Issue number1
    DOIs
    Publication statusPublished - 2006

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