Analysing Quantitative Data

Babak Taheri, Liang Lu, Christian König

    Research output: Chapter in Book/Report/Conference proceedingChapter


    a comprehensive overview of key research methods and the main choices available when undertaking research in business and management. New to this edition is a comprehensive, practical guide on how to write your dissertation – invaluable to all. It is a clear, concise and practical guide containing wealth of outstanding examples for each method covered.

    Central to this edition is the 'methods map' (chapter 4), which sets out a logical process for researchers to articulate their position in relation to five key aspects of their research philosophy. In addition, the editors have developed a free app to accompany the book and this enables novice researchers to quickly develop a comprehensive justification of their particular research design in an interactive way.

    Taking you through the entire life cycle of a dissertation, the text covers everything from the purposes of research through to chapters on gathering primary and secondary data; using literature; quantitative and qualitative research; managing your research; using data and research ethics. Individual chapters are allied to a powerful critical commentary showing how some of the world’s leading scholars have used particular methods in their own research.
    Original languageEnglish
    Title of host publicationResearch Methods for Business & Management
    PublisherGoodfellow Publishers
    Number of pages20
    ISBN (Electronic)978-1-910158-52-4
    ISBN (Print)978-1-910158-50-0 HBK, 978-1-910158-51-7 PBK
    Publication statusPublished - 30 Sept 2014


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