Abstract
a comprehensive overview of key research methods and the main choices available when undertaking research in business and management. New to this edition is a comprehensive, practical guide on how to write your dissertation – invaluable to all. It is a clear, concise and practical guide containing wealth of outstanding examples for each method covered.
Central to this edition is the 'methods map' (chapter 4), which sets out a logical process for researchers to articulate their position in relation to five key aspects of their research philosophy. In addition, the editors have developed a free app to accompany the book and this enables novice researchers to quickly develop a comprehensive justification of their particular research design in an interactive way.
Taking you through the entire life cycle of a dissertation, the text covers everything from the purposes of research through to chapters on gathering primary and secondary data; using literature; quantitative and qualitative research; managing your research; using data and research ethics. Individual chapters are allied to a powerful critical commentary showing how some of the world’s leading scholars have used particular methods in their own research.
Central to this edition is the 'methods map' (chapter 4), which sets out a logical process for researchers to articulate their position in relation to five key aspects of their research philosophy. In addition, the editors have developed a free app to accompany the book and this enables novice researchers to quickly develop a comprehensive justification of their particular research design in an interactive way.
Taking you through the entire life cycle of a dissertation, the text covers everything from the purposes of research through to chapters on gathering primary and secondary data; using literature; quantitative and qualitative research; managing your research; using data and research ethics. Individual chapters are allied to a powerful critical commentary showing how some of the world’s leading scholars have used particular methods in their own research.
Original language | English |
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Title of host publication | Research Methods for Business & Management |
Publisher | Goodfellow Publishers |
Pages | 153-172 |
Number of pages | 20 |
ISBN (Electronic) | 978-1-910158-52-4 |
ISBN (Print) | 978-1-910158-50-0 HBK, 978-1-910158-51-7 PBK |
Publication status | Published - 30 Sept 2014 |