An investigation into emotional engagement of holography for museum display

Zhan Xu, Shuo Wang, Danmei Sun, Guobin Xia

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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This study delves into the emotional engagement elicited by displaying holograms in museum settings, offering a comprehensive analysis of visitors’ emotional responses and the technological features that influence them. Utilising a qualitative approach complemented by a TF-IDF analysis, the research gathered data from diverse participants who experienced holographic exhibits. The study revealed a range of emotional responses, with ‘Curiosity’ and ‘Amazement’ being predominant, signifying the ability of the display of holograms to enhance visitor engagement and learning experiences significantly. Key technological aspects of holography, such as display method, colour, and three-dimensionality, were crucial in eliciting strong emotional responses and deepening understanding of the exhibit content. The study also highlighted the long-term impact of these experiences, suggesting that the display of holograms can leave a lasting impression and foster sustained interest in museum visits. This study enriches the field of museology by shedding light on the emotional dimensions of visitor interactions with holographic technology. The findings reveal the significant potential of holography to deepen visitor engagement, suggesting that, when effectively implemented, the display of holograms can significantly elevate the museum experience. This research highlights the importance of understanding and catering to visitors’ emotional and experiential needs in the evolving landscape of museum exhibit design.
Original languageEnglish
Title of host publicationInternational Workshop on Holography and Related Technologies (IWH2022 & 2023)
ISBN (Electronic)9781510674530
ISBN (Print)9781510674523
Publication statusPublished - 1 Feb 2024
EventInternational Workshop on Holography and related technologies 2022&2023 - Fuzhou, China
Duration: 5 Dec 20237 Dec 2023

Publication series

NameProceedings of SPIE
ISSN (Print)0277-786X
ISSN (Electronic)1996-756X


WorkshopInternational Workshop on Holography and related technologies 2022&2023
Abbreviated titleIWH2022&2023


  • Display of holograms
  • emotional response
  • exhibit innovation
  • museum engagement
  • visitor experience

ASJC Scopus subject areas

  • Electronic, Optical and Magnetic Materials
  • Condensed Matter Physics
  • Applied Mathematics
  • Electrical and Electronic Engineering
  • Computer Science Applications


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