Abstract
Purpose
The purpose of this paper is to assess the effectiveness of a research and development programme on improving craft practice through the provision of mentoring by academic practitioners, studio space and advice on marketing techniques.
Design/methodology/approach
Following an initial focus group investigation of issues which impinge on contemporary craft practice, recipients of a bursary associated with the research and development programme were assessed with respect to how their craft and marketing competencies have developed.
Findings
Practitioners can now reflect on their skills, experiment with techniques and consider the effectiveness of their approach and attitude towards marketing.
Research limitations/implications
The programme only extends to practitioners working with one art and design institution but has implications for those concerned with creative practice elsewhere.
Practical implications
There is wider potential to reinvigorate artistic and marketing practice across the creative and cultural industries, and the small and medium enterprise community in general.
Originality/value
This is a novel programme which challenges experienced practitioners to extend their creative abilities in craft and approaches to marketing.
The purpose of this paper is to assess the effectiveness of a research and development programme on improving craft practice through the provision of mentoring by academic practitioners, studio space and advice on marketing techniques.
Design/methodology/approach
Following an initial focus group investigation of issues which impinge on contemporary craft practice, recipients of a bursary associated with the research and development programme were assessed with respect to how their craft and marketing competencies have developed.
Findings
Practitioners can now reflect on their skills, experiment with techniques and consider the effectiveness of their approach and attitude towards marketing.
Research limitations/implications
The programme only extends to practitioners working with one art and design institution but has implications for those concerned with creative practice elsewhere.
Practical implications
There is wider potential to reinvigorate artistic and marketing practice across the creative and cultural industries, and the small and medium enterprise community in general.
Originality/value
This is a novel programme which challenges experienced practitioners to extend their creative abilities in craft and approaches to marketing.
| Original language | English |
|---|---|
| Pages (from-to) | 95-116 |
| Number of pages | 22 |
| Journal | Arts Marketing: An International Journal |
| Volume | 3 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 21 Oct 2013 |
Keywords
- Marketing
- Mentoring
- Design
- Experimentation
- Competencies
- Craft
