An Exploration of Vintage Fashion Retailing

Julie McColl*, Catherine Canning, Louise McBride, Karina Nobbs, Linda Shearer

*Corresponding author for this work

    Research output: Chapter in Book/Report/Conference proceedingChapter


    The purpose of this research is to offer a definition of vintage fashion and consider the characteristics of the vintage fashion consumer and the positioning of the vintage fashion store from the perspective of fifteen vintage fashion retailers. The research indicates that vintage fashion retailers position themselves on the basis of their uniqueness, based upon their experience, knowledge and skills.

    Original languageEnglish
    Title of host publicationTextiles
    Subtitle of host publicationHistory, Properties and Performance and Applications
    PublisherNova Science Publishers
    Number of pages18
    ISBN (Electronic)9781631172748
    ISBN (Print)9781631172625
    Publication statusPublished - 2014


    • Customer characteristics
    • Definition
    • Fashion
    • Positioning
    • Vintage

    ASJC Scopus subject areas

    • Chemistry(all)


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