An exploration of CSR development in heritage tourism

Victoria Wells, Diana Gregory-Smith, Babak Taheri, Danae Manika, Clair McCowlen

    Research output: Contribution to journalArticlepeer-review

    54 Citations (Scopus)


    Although research on Corporate Social Responsibility (CSR) in tourism has seen increased attention, few studies have focused on CSR at the micro level. In addition, while stage models of CSR development have been extensively proposed these studies are rarely examined in actual organisations and, hence, lack empirical validity. This article explores the consolidative model of CSR, mainly via employees’ but also via visitors’ viewpoints in a large heritage tourism organisation. The research locates the organisation within the broad 3 phase-model and notes that differing parts of the organisation may be at different stages. However it is more difficult to locate the organisation within the narrower 7-stage model because of heritage tourism specific characteristics such as intergenerational drivers and cliques.
    Original languageEnglish
    Pages (from-to)1-17
    Number of pages17
    JournalAnnals of Tourism Research
    Early online date16 Feb 2016
    Publication statusPublished - May 2016


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