Agency mania: Harnessing the madness of client/agency relationships for high-impact results - Bruno Gralpois

Mark Davies

Research output: Contribution to journal › Comment/debate › peer-review

Original language	English
Journal	International Journal of Advertising
Volume	30
Issue number	2
Publication status	Published - 2011

Cite this

@article{1ae0c6390a8b4b86aa4c5f1b5bfd6bee,

title = "Agency mania: Harnessing the madness of client/agency relationships for high-impact results - Bruno Gralpois",

author = "Mark Davies",

year = "2011",

language = "English",

volume = "30",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "NTC Publications Ltd.",

number = "2",

}

TY - JOUR

T1 - Agency mania

T2 - Harnessing the madness of client/agency relationships for high-impact results - Bruno Gralpois

AU - Davies, Mark

PY - 2011

Y1 - 2011

UR - http://www.scopus.com/inward/record.url?scp=79958098508&partnerID=8YFLogxK

M3 - Comment/debate

SN - 0265-0487

VL - 30

JO - International Journal of Advertising

JF - International Journal of Advertising

IS - 2

ER -