Agency mania

Harnessing the madness of client/agency relationships for high-impact results - Bruno Gralpois

Mark Davies

    Research output: Contribution to journalComment/debate

    Original languageEnglish
    JournalInternational Journal of Advertising
    Volume30
    Issue number2
    Publication statusPublished - 2011

    Cite this

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    title = "Agency mania: Harnessing the madness of client/agency relationships for high-impact results - Bruno Gralpois",
    author = "Mark Davies",
    year = "2011",
    language = "English",
    volume = "30",
    journal = "International Journal of Advertising",
    issn = "0265-0487",
    publisher = "NTC Publications Ltd.",
    number = "2",

    }

    Agency mania : Harnessing the madness of client/agency relationships for high-impact results - Bruno Gralpois. / Davies, Mark.

    In: International Journal of Advertising, Vol. 30, No. 2, 2011.

    Research output: Contribution to journalComment/debate

    TY - JOUR

    T1 - Agency mania

    T2 - Harnessing the madness of client/agency relationships for high-impact results - Bruno Gralpois

    AU - Davies, Mark

    PY - 2011

    Y1 - 2011

    UR - http://www.scopus.com/inward/record.url?scp=79958098508&partnerID=8YFLogxK

    M3 - Comment/debate

    VL - 30

    JO - International Journal of Advertising

    JF - International Journal of Advertising

    SN - 0265-0487

    IS - 2

    ER -