@inbook{cf5f82e0503244ddb6bde97fcc68c388,
title = "Adaptive Neuromarketing Through AIoE",
abstract = "This research investigates and evaluates an adaptive neural marketing system based on ubiquitous artificial intelligence (AIoE). The proposed system uses biometric, behavioral, and environmental data to identify users' emotions and adapt marketing content in real time. The results showed that the system is able to identify users' emotions with high accuracy and significantly increase users' engagement with personalized content. This research shows that AIoE can lead to improved performance of personalized marketing systems.",
author = "Sepideh Samadi",
year = "2025",
month = sep,
doi = "10.4018/979-8-3373-3775-3.ch002",
language = "English",
isbn = "9798337337753",
series = "Advances in Computational Intelligence and Robotics",
publisher = "IGI Global",
pages = "15--32",
booktitle = "Improving Consumer Engagement in Digital Marketing Through Cognitive AI",
address = "United States",
}