| Original language | English |
|---|---|
| Pages (from-to) | 872-893 |
| Number of pages | 22 |
| Journal | European Journal of Marketing |
| Volume | 35 7/8 |
| Publication status | Published - 2001 |
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Adaptive AHP: A Review of Marketing Applications with Extensions
- Mark Davies
Research output: Contribution to journal › Article › peer-review
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