Adaptive AHP: A Review of Marketing Applications with Extensions

Mark Davies

    Research output: Contribution to journalArticle

    Original languageEnglish
    Pages (from-to)872-893
    Number of pages22
    JournalEuropean Journal of Marketing
    Volume35 7/8
    Publication statusPublished - 2001

    Cite this

    @article{4ee0057b195347b6971df543b99d8158,
    title = "Adaptive AHP: A Review of Marketing Applications with Extensions",
    author = "Mark Davies",
    year = "2001",
    language = "English",
    volume = "35 7/8",
    pages = "872--893",
    journal = "European Journal of Marketing",
    issn = "0309-0566",
    publisher = "Emerald Publishing Limited",

    }

    Adaptive AHP: A Review of Marketing Applications with Extensions. / Davies, Mark.

    In: European Journal of Marketing, Vol. 35 7/8, 2001, p. 872-893.

    Research output: Contribution to journalArticle

    TY - JOUR

    T1 - Adaptive AHP: A Review of Marketing Applications with Extensions

    AU - Davies, Mark

    PY - 2001

    Y1 - 2001

    M3 - Article

    VL - 35 7/8

    SP - 872

    EP - 893

    JO - European Journal of Marketing

    JF - European Journal of Marketing

    SN - 0309-0566

    ER -