| Original language | English |
|---|---|
| Pages (from-to) | 872-893 |
| Number of pages | 22 |
| Journal | European Journal of Marketing |
| Volume | 35 7/8 |
| Publication status | Published - 2001 |
Adaptive AHP: A Review of Marketing Applications with Extensions
Mark Davies
Research output: Contribution to journal › Article › peer-review
49
Citations
(Scopus)