| Original language | English |
|---|---|
| Title of host publication | Marketing: Real People, Real Decisions |
| Editors | Michael R. Solomon, Greg Marshall, Elnora Stuart, Bradley Barnes, Vincent-Wayne Mitchell, Wendy Tabrizi |
| Publisher | Pearson |
| Edition | 3rd |
| ISBN (Electronic) | 9781292274140 |
| ISBN (Print) | 9781292227191 |
| Publication status | Published - Jul 2019 |
Across the Hall: Weight Watchers
Research output: Chapter in Book/Report/Conference proceeding › Other chapter contribution