Across the Hall: Weight Watchers

Research output: Chapter in Book/Report/Conference proceedingOther chapter contribution

Original languageEnglish
Title of host publicationMarketing: Real People, Real Decisions
EditorsMichael R. Solomon, Greg Marshall, Elnora Stuart, Bradley Barnes, Vincent-Wayne Mitchell, Wendy Tabrizi
PublisherPearson
Edition3
ISBN (Print)9781292227191
Publication statusAccepted/In press - 2019

Cite this

Dodd, C. A. (Accepted/In press). Across the Hall: Weight Watchers. In M. R. Solomon, G. Marshall, E. Stuart, B. Barnes, V-W. Mitchell, & W. Tabrizi (Eds.), Marketing: Real People, Real Decisions (3 ed.). Pearson.