Original language | English |
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Title of host publication | Marketing: Real People, Real Decisions |
Editors | Michael R. Solomon, Greg Marshall, Elnora Stuart, Bradley Barnes, Vincent-Wayne Mitchell, Wendy Tabrizi |
Publisher | Pearson |
Edition | 3rd |
ISBN (Electronic) | 9781292274140 |
ISBN (Print) | 9781292227191 |
Publication status | Published - Jul 2019 |
Across the Hall: Weight Watchers
Research output: Chapter in Book/Report/Conference proceeding › Other chapter contribution